TravAbility has produced a toolkit designed to help businesses advertising to tourists include relevant and thorough information about accessibility in their marketing. The manual can be used as a “walkthrough” that can help owners of hotels and resorts determine what information is important to prospective customers with disabilities and what changes could be made to make their facilities more accessible.
The toolkit begins by defining inclusive tourism as involving environments where people of all abilities feel welcome. So inclusive tourism is good business—and businesses need to advertise that they are inclusive and accessible in their marketing materials so customers who can benefit from accessibility features know they are there.
The walkthrough can help business owners and managers see potential barriers that they might not have considered before. Areas highlighted in the walkthrough include the building entrance, foyer, dining areas, guest rooms, bathrooms, and kitchenettes. Many specific features of each area are listed for consideration; it is suggested that photos be taken and heights of various elements (from beds to sinks to power outlets) be recorded. Potential services for guests with various challenges, including environmental allergies, visual impairments, and dietary restrictions, are included in checklists.
Data collected on such a walkthrough should be published on the company’s website (as requiring individuals to call to inquire about accessibility thus limits accessibility). Hotels and services designed with accessibility in mind are more welcoming to everyone.
To check out the whole toolkit, click here.