Promoting Acceptance on Sesame Street

Sesame Street, the highly acclaimed children’s television show, continues its efforts to see the “amazing” in all children. Recently, Sesame Street introduced a new Muppet character Julia, with vibrant red hair and bright green eyes- and autism. Julia now joins Oscar, Abby and Grover and all of the gang at Sesame Street.

This new Muppet character is part of a multifaceted initiative by Sesame Workshop to promote a better understanding of autism. Julia is also the subject of a storybook released along with an app, website, videos and e-books.

Jeanette Betancourt, Sesame Workshop’s senior vice president is quoted as saying that “In the U.S., one in 68 children is diagnosed with autism spectrum disorder. We wanted to promote a better understanding and reduce the stigma often found around these children. We’re modelling the way both children and adults can look at autism from a strength-based perspective: finding things that all children share.”

To read more about the Global News story on this new character on Sesame Street, click here.