Making Non-profit’s Digital Content More Accessible

Website accessibility is all about making sure everyone has equal access to information online. Good accessibility benefits everyone. Three simple website accessibility actions you can take today include the following

  • Choose meaningful, relevant images, and then add a description for screen readers: The lack of image descriptions can frustrate, and exclude some readers.  Of course, finding good, fresh images of people with disabilities isn’t always easy. Adding descriptions to the images you use – “alt text” – enables people with visual impairments to make meaning of visuals used on your website. Without alt text, your images are read as empty space.
  • Check the contrast between colours: Good colour contrast makes your content easier to read and understand. There are some great tools available online that allow you to check the contrast between colours on your screen including but not  limited to WebAIM Contrast Checker and ContrastChecker.com
  • Enable captions on videos: On YouTube you can add your own subtitles or closed captions. Viewers can turn on the captions as needed. You can also add captions on a video file during production so they appear permanently. This is a good option if you intend to share your video on social media, where many people have the auto-play feature on and the volume off. Another way you can make your videos accessible is to add audio description, which is when you add a voiceover to describe what’s shown visually.


These tips are easy to implement and cost nothing to use.  Read the full article here: