Capturing the Inclusive Tourism Market

The inclusive tourism market is “surging,” and tourism operators and businesses are missing out on a potential windfall by not providing better information and services for people with disabilities, older people and young families. An Australian report on the inclusive tourism market called “Inclusive Tourism: Economic Opportunities” analyzes international tourism trends and case studies. Key statistics featured in this report include:

· The size of the inclusive tourism market is likely to double over the next 40 years;

· Inclusive Tourism expenditure is expected to reach 25% of total tourism market by 2020; and

· For Australia, the Chinese, UK, European and US markets of people travelling with a disability could be worth up to $10 billion a year.

In response to the findings, the government of NSW has released an inclusive tourism on-line training course. The course provides the clear steps businesses can take to capitalise on the growing market.