Accessible Tourism: A Competitive Opportunity

“Accessible Tourism is relevant for everybody,” says Accessible Tourism Consultant Chris Veitch. On, Mr. Veitch presents a detailed discussion about travel and tourism, and people with disabilities, including the money they bring to business.

According to England’s tourism agency, VisitEngland (, travellers with disabilities tend to stay longer, with an average length of stay of 3.3 nights compared to 2.9 for the market as a whole.  Their average spending is also higher per night away, compared to the average spending level.

For this reason, he explains, it makes good business sense to address all aspects of accessibility. “Many think of accessible tourism as being primarily about wheelchair users. A look at the figures, however, shows that only six percent of those we need to consider when thinking about accessibility are wheelchair users. Another 24 percent have a mobility impairment but do not use a wheelchair.  The largest group, at 46 percent are people with a long-term illness, while 24 percent are people who are deaf or have partial hearing loss.”

It isn’t complicated. “The key for success in this large and growing market, and to being competitive, is to see the customer, not the disability.  A warm welcome, backed up by improved accessibility and relevant information, can help businesses and the destination as a whole deliver amazing customer service to everybody and to demonstrate how much you value your customers and clearly understand their needs.”

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