Web Accessibility & SEO: Breaking Down the Barriers

When we think of web accessibility and Search Engine Optimization (SEO), the full continuum of disability is not always taken into consideration.

As the spending power of people with disabilities increases to be competitive, more attention needs to be paid to web accessibility and SEO.

Title Tags help tell search engine crawlers what the page is about. It’s also how your page will appear in the Search Engine Results Page. In terms of accessibility, it serves the same purpose; it allows a user to quickly identify whether this page is relevant to what they are searching for. Follow SEO best practices for titles.

Videos are great for SEO, and videos are everywhere on social media. However, according to a recent digiday.com study, 85 percent of Facebook videos are watched without sound.  Closed captions may be your new best friend.  Make your own closed captions on videos. If you embed them on your site make sure the sound is turned off. Closed captions will still play, and from an accessibility point, trust me, there is nothing worse than using a screen reader to navigate a site only to have a video start playing with volume. People with accessibility issues can’t just click the Play button. They have to listen to their screen reader to listen for the video tag while listening to your audio track over the top.

If you’re interested in web accessibility and SEO, you may be interested in The A11Y Project.