Forbes magazine online (Forbes.com) asked PR professionals for their thoughts on encouraging diversity in the advertising and PR world. Read more to find out their answers.
“Companies are often held back by a perception that recruiting people with disabilities is too difficult and costly,” says Jill Miller, in a special report in the Financial Times. Jill Miller is the Diversity and inclusion adviser at the UK’s Chartered Institute of Personnel and Development. “However, a lot of the ‘reasonable adjustments’ are low-cost and relatively easy to implement.”
People with disabilities navigating the streets of Edmonton will soon have a new tool to try out. The “Click ’n’ Push” app will measure how much force a person in a wheelchair exerts while navigating the city, and then predict the degree of difficulty of a route, taking into account the user’s strength.
A Rwandan-created Twitter campaign called the “Sign your Name Challenge” has taken off, with political figures, musicians and media personalities taking part, learning how to spell out their names in sign language. The campaign was initiated by Media for Deaf Rwanda. The founder of Media for the Deaf Rwanda explained that the #SignYourNameChallenge was started with the aim of enlightening Rwandan society about the existence of Rwandan sign language.
There’s an area in Toronto which is becoming the most accessible, especially for people who are blind or visually impaired. The Yonge and St. Clair area of the Canada’s largest city is home to the new hub of the Canadian National Institute for the Blind (CNIB). The centre’s opening this summer has meant an increase in visitors and new residents to the area who are blind or visually impaired.