Marketing

Digitally Inclusive Event Registration Platform

Digitally Inclusive Event Registration Platform

An Australian event planner who is visually impaired has launched a “web accessibility health check tool” for event organizers.  In a first-person piece on Spice News, an online magazine for the Australian events industry, Luli Adeyemo describes how she came to launch the online tool.

Three Keys to Making Products and Marketing For All

Three Keys to Making Products and Marketing For All

There are three key themes in making products and marketing accessible and inclusive. By embracing these themes, technology companies can ensure that their products and their marketing addresses the entire population of customers. Universal design, inclusive design and inclusive marketing are key says Mohanbir Sawhney, a professor at the Kellogg School of Management.

We Rock! Summer Accessibility Adventures

We Rock! Summer Accessibility Adventures

This summer John Draper and the Together We Rock! team will be visiting a number of events to experience the awesome “sights and sounds” of the Province of Ontario. This week we were in the amazing city of Toronto and stopped by the Amsterdam Brewery Barrel House in the Leaside neighbourhood.

Marketing: Accessibility Matters

Marketing: Accessibility Matters

Since its inception in 1967, the Canadian Marketing Association (CMA) is a not-for-profit organization that represents leading business sectors and marketing disciplines. Through leadership development, education, and advocacy, the CMA helps businesses to grow and increase their marketing knowledge.

Inclusive Marketing – Can you afford to miss out?

Inclusive Marketing – Can you afford to miss out?

According to the Australian Network on Disability, companies are looking to enhance their corporate image by looking for employment opportunities for people with disabilities and to contribute to the success of their business. However, corporations do not always consider this sector of the population in their communications and marketing messages and the positive impact it can make.