Jan Gooding Chief Inclusion Officer

Strategy of Inclusion Will Drive Diversity

Strategy of Inclusion Will Drive Diversity

Without inclusivity, any attempt to create a diverse community is likely to fail. There must be a culture of acceptance and tolerance in order to be successful in embracing and strengthening eclectic views. One of Canada’s leading insurance companies, Aviva, has committed to change people’s attitudes by giving its top marketing executive, Jan Gooding, a mandate to work out how to move beyond tolerance to inclusion.