Professor Mohanbir Sawhney

Three Keys to Making Products and Marketing For All

Three Keys to Making Products and Marketing For All

There are three key themes in making products and marketing accessible and inclusive. By embracing these themes, technology companies can ensure that their products and their marketing addresses the entire population of customers. Universal design, inclusive design and inclusive marketing are key says Mohanbir Sawhney, a professor at the Kellogg School of Management.