Starbucks has opened its first all-signing store, where all employees are fluent in American Sign Language (ASL). The new store in Washington, D.C. opened in October 2018. It has been placed strategically close to the deaf-friendly Gallaudet University.
A Rwandan-created Twitter campaign called the “Sign your Name Challenge” has taken off, with political figures, musicians and media personalities taking part, learning how to spell out their names in sign language. The campaign was initiated by Media for Deaf Rwanda. The founder of Media for the Deaf Rwanda explained that the #SignYourNameChallenge was started with the aim of enlightening Rwandan society about the existence of Rwandan sign language.