There are three key themes in making products and marketing accessible and inclusive. By embracing these themes, technology companies can ensure that their products and their marketing addresses the entire population of customers. Universal design, inclusive design and inclusive marketing are key says Mohanbir Sawhney, a professor at the Kellogg School of Management.
Since its inception in 1967, the Canadian Marketing Association (CMA) is a not-for-profit organization that represents leading business sectors and marketing disciplines. Through leadership development, education, and advocacy, the CMA helps businesses to grow and increase their marketing knowledge.
According to the Australian Network on Disability, companies are looking to enhance their corporate image by looking for employment opportunities for people with disabilities and to contribute to the success of their business. However, corporations do not always consider this sector of the population in their communications and marketing messages and the positive impact it can make.