There are three key themes in making products and marketing accessible and inclusive. By embracing these themes, technology companies can ensure that their products and their marketing addresses the entire population of customers. Universal design, inclusive design and inclusive marketing are key says Mohanbir Sawhney, a professor at the Kellogg School of Management.
In Owen Sound, Ontario, free portable ramps will soon make downtown shops more accessible for people using wheelchairs, wheeled walkers and pushing strollers. The first ramps were placed in front of two Owen Sound shops in the spring, for a ceremonial kick-off to promote use of the ramps downtown this summer. “It’s a no-brainer,” said one of the recent ramp recipients. “Why would I want to keep anyone from my store?”